advertising (tag)

Types of ad consumers on the web

AdsenseOr, types of “victims” you can pick when advertising on your website. I’m talking about advertising that requires positive action in the form of clicks, and about who you should target with it so that the clicks will abound.

1. The Confused

It’s that (third world country) guy who just found about the “internets” from his coworkers or his own children, and goes online from his work computer, or his child’s. He’s fascinated and confused, distrusting, yet enthusiastic. He’s so candid he’s attracted by strong colors and likes sites looking as Yahoo! did ten years ago. He is utterly incapable of discerning between a link and some underlined text, let alone a link and a link within an Adsense ad. He can be an extraordinarily bright individual, but he’s simply illiterate when it comes to online culture. He’s the ideal victim for Made For Adsese (MFA) websites and one of the best for online advertising generally.

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