New, cool things keep showing up all the time, or old things are unearthed and headed for novelty and coolness, as they’re exposed to fresh light.
Their vast majority shall be destroyed or discredited by a vast majority of superficial bastards. Their potentiality becomes the potentiality of decay. Always and forever, because there will always be bastards, and they’ll always hold majority.
This is why things can only be kept alive within oneself.